Tag: trademark

What foreign brands should know about trademark protection in China

In recent years, China has stressed repeatedly the importance of intellectual property rights protection. Several legal and administrative measures were adopted to strengthen domestic and international intellectual property protection within China. Additionally, various means to crack down malicious trademark registration. Though, for many foreign brands entering China IPRs infringement remains a high issue. Namely foreign…

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Made in Italy home & design for the elite China market

Recently, China's consumption increases in the post-pandemic world and drives economic recovery. For Italian brands, China offers an excellent opportunity for high-quality products. China was recognised as the Asian factory for the developed world in the past. Today China boasts a strong consumer market for quality products and services. In the first quarter of  2021,…

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Acquired distinctiveness of trademarks in China

Trademark distinctiveness is an important concept of Chinese Law governing trademarks and service marks. In its Spring newsletter, CONSULEGIS Intellectual Property, Entertainment Law and Information Technology group presents an abbreviated overview of various jurisdictions’ legal views on the topic of  ‘distinctiveness of trademarks acquired through use’. Among the contributors writing on the topic include Horizons trademark and IP specialist,…

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