Often foreign brands question whether to trademark register a Chinese name before launching in China. Semantically the Chinese language vastly differs from western languages. So some may view that translating their name to Chinese could be viewed as diluting the brand. Many foreign brands have trademark registered their Chinese translated name. Even when the Chinese…
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On March 17, 2022, the Supreme People’s Court issued the Interpretation on Several Issues Concerning the Application of the Anti-Unfair Competition Law of the People's Republic of China (the “Interpretation”) effective from March 20. The Interpretation clarifies several articles in the revised Anti-Unfair Competition Law (‘AUCL’) 2019. Overall, the Interpretation defines unfair competition three main…
Read moreIn recent years, China has stressed repeatedly the importance of intellectual property rights protection. Legal and administrative measures were adopted to strengthen trademark protection within China. Additionally, various means to crack down malicious trademark registration. Though, for many foreign brands entering China IPRs infringement remains a high issue. Foreign niche brands or high IPR value…
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