Tag: trademark

CHINA | All About Trademark Protection

In recent years, China has stressed repeatedly the importance of intellectual property rights protection. Legal and administrative measures were adopted to strengthen trademark protection within China. Additionally, various means to crack down malicious trademark registration. Though, for many foreign brands entering China IPRs infringement remains a high issue. Foreign niche brands or high IPR value…

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CHINA | Doing Business in China For Italian Home & Design

Recently, China's consumption increases in the post-pandemic world and drives economic recovery. For Italian brands, doing business in China offers an excellent opportunity for high-quality products. China was recognised as the Asian factory for the developed world in the past. Today China boasts a strong consumer market for quality products and services. In the first…

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Acquired distinctiveness of trademarks in China

Trademark distinctiveness is an important concept of Chinese Law governing trademarks and service marks. In its Spring newsletter, CONSULEGIS Intellectual Property, Entertainment Law and Information Technology group presents an abbreviated overview of various jurisdictions’ legal views on the topic of  ‘distinctiveness of trademarks acquired through use’. Among the contributors writing on the topic include Horizons trademark and IP specialist,…

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