In recent years, China has stressed repeatedly the importance of intellectual property rights protection. Legal and administrative measures were adopted to strengthen trademark protection within China. Additionally, various means to crack down malicious trademark registration. Though, for many foreign brands entering China IPRs infringement remains a high issue. Foreign niche brands or high IPR value…
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Doing business in China: How foreign businesses and their brands can enter China’s e-commerce market
China’s e-commerce market is one of its fastest-growing business sectors. Despite the effects of the COVID-19 pandemic, online sales in China are increasing and during the second shopping festival held from 1-18 June 2020, Jingdong e-commerce platform reported online sales of RMB 269.2 billion (USD$39.5 billion). For foreign businesses and brands seeking to enter China’s…
Read moreOn 23 April 2019, the Standing Committee of the National People’s Congress amended the Trademark Law of the People’s Republic of China (“amended Trademark Law”), which went into effect 1 November 2019. The amended Trademark Law revises six articles of the current Trademark Law and increases the monetary penalties for trademark infringement. Specifically, the amended…
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