Tag: China trademark

What foreign brands should know about trademark protection in China

In recent years, China has stressed repeatedly the importance of intellectual property rights protection. Several legal and administrative measures were adopted to strengthen domestic and international intellectual property protection within China. Additionally, various means to crack down malicious trademark registration. Though, for many foreign brands entering China IPRs infringement remains a high issue. Namely foreign…

Read more

Doing business in China: How foreign businesses and their brands can enter China’s e-commerce market

China’s e-commerce market is one of its fastest-growing business sectors. Despite the effects of the COVID-19 pandemic, online sales in China are increasing and during the second shopping festival held from 1-18 June 2020, Jingdong e-commerce platform reported online sales of RMB 269.2 billion (USD$39.5 billion). For foreign businesses and brands seeking to enter China’s…

Read more

Your trademark in China: dealing with trademark squatters and other troubles 

On 23 April 2019, the Standing Committee of the National People’s Congress amended the Trademark Law of the People’s Republic of China (“amended Trademark Law”), which went into effect 1 November 2019. The amended Trademark Law revises six articles of the current Trademark Law and increases the monetary penalties for trademark infringement. Specifically, the amended…

Read more

China business: understanding trademarks in China — be proactive and avoid common pitfalls in IP protection

Protecting trademarks is a crucial first step for any foreign company looking to do business in China. Often, foreign companies fail to protect their trademarks holding to the misconception that there’s a lack of intellectual property enforcement in China. However, the People’s Republic of China has been a member of the World Intellectual Property Organization…

Read more